Recommendation paper about google Essay Example | Topics and Well Written Essays - 3500 words

Recommendation paper about google - Essay Example Based upon the SWOT analysis, the summary of the important recommendations that are provided for the direction of Google’s strategy are as follows (a) tailoring its product to suit local markets rather than adopting a one-size-fits-all strategy (b) integrating its products to allow customers to shift seamlessly from one product to the other (c) moving into the social networking domain and (d) addressing privacy issues in order to promote widespread use of its products. The company is named â€Å"Google†, a play on the word â€Å"Googol† that is a mathematical term for the number 1 followed by a hundred zeros.(www.google.com). This represents the spirit of the company, to be constantly innovating and branching out into new areas, so that the company has now evolved into a global enterprise employing 16,800 people and reporting revenues of $16,594 million for the fiscal year ended December 2007.(Datamonitor, 2008). But as this report will demonstrate, staying at the forefront of innovation is important, but so is consolidation of the gains that Google has achieved so far, as well as effective integration and streamlining of its products and operations. Google has been at the forefront of innovation over the years, continuously adding improved features. Some of these include AdWords, Google Scholar, Google Earth and Froogle. Over a short period of twelve years, the company has evolved into a global technology leader that is focused upon improving the ways in which people connect with information. It occupies a strong market position through the use of its proprietary technology and infrastructure (DataMonitor, 2008). It’s AdWords and AdSense programs have been significant generators of revenue from advertising. But the weaknesses in the company are the failure to effectively integrate products, and a weak presence in the social networking domain. The company also faces competitive threats from companies

Interview of Insurance Ad :: essays papers

Interview of Insurance Ad Interview of an Insurance Field Adjuster As I fumbled through radio stations, the unforgettable memories of a horn blaring, tires screeching, and turning just in time to see a truck smashing into my car came flooding back. Glass shattering, the airbag deploying, I had gasped for breath from the sudden impact. It is sad that most people will have to go through a car accident like this one at least once in their lifetime. Kathy Highland was the insurance adjuster from Shelter Insurance Company who was assigned to my case. Her professionalism, courtesy, and understanding changed this horror story into just another chapter in my life, a chapter which I am now able to look back upon as a valuable learning experience. The morning sun warmed the air that April day. It was Thursday around nine a.m. when I arrived at the Shelter Insurance building. I looked around Kathy's office noticing her diploma from the University of Oklahoma and a couple of certificates for the insurance company hanging on the wall. Directly behind her was a quotation in a small frame. It read, "When looking for the reason why things go wrong never rule out sheer stupidity." I asked Kathy what it meant to her. Kathy looked at me and said, "People come into my office thinking I have all the answers and I can give them everything they want." It is easy to see that Kathy's knowledge is what people desire. With her professionalism and courtesy she is able to ease the suffering of her clients and not compensate them more than the company is willing to. About that time the phone rang, and she picked it up and said, "Kathy Highland." She listened for a few seconds as she tapped her pen on the desk, and finally said, "What is the claim number." As if she had done this a million times, Kathy told the person on the phone to go ahead and extend the car rental and then hung up the phone. Clearly Kathy handles her work swiftly and methodically easing the anguish of the ordeal as easy as possible. As I asked Kathy, "Where does the claim process begin?" She started to explain to me the claim process from beginning to end. First the adjuster will call both parties involved in the accident. Kathy said, "This could be the fun part. Most of the time you get two different stories of the accident." Then the adjuster will go to the scene of the

Consider William Blakes presentation of love in the poem The Clod and the Pebble Essay

(b) Paying close attention to language and form, write a critical appreciation of the following poem, considering William Blake’s presentation of love in the poem ‘The Clod and the Pebble’. The Clod and the Pebble â€Å"Love seeketh not itself to please, Nor for itself hath any care, But for another gives its ease, And builds a Heaven in Hell’s despair.† So sung a little Clod of Clay 5 Trodden with the cattle’s feet, But a Pebble of the brook Warbled out these metres meet: â€Å"Love seeketh only self to please, To bind another to its delight, 10 Joys in another’s loss of ease, And builds a Hell in Heaven’s despite.† The ostensible cuteness of the poem The Clod and the Pebble perhaps masks a more morbid and deeply cynical assessment of love by the poet William Blake. Initially, the contrast between the clod and the pebble’s speeches on love might encourage a positive response to the clod’s optimism about how love can rescue us from even the most hellish position. The pebble’s pessimism about love, on the other hand, is unpleasant and unsettling, but it’s also a more accurate reflection of the brutal nature of the world as it is depicted in the poem. Blake’s presentation of love, then, is ambivalent. While the ideal that love is able to overcome any circumstance is appealing, it might not be a realistic assessment in the context of the world’s cruelty. Blake’s personification of the clod and the pebble captures two very different human experiences. We are told that the clod is â€Å"trodden with the cattle’s feet.† With the word â€Å"trodden† Blake captures the experience of continual hardship, and being repeatedly downtrodden, subjugated and abused. There is also tactile imagery of weight and pressure from the â€Å"cattle’s feet,† restricting the clod and forcing it into a new shape. In this way, the clod is described as though it experiences human suffering. It makes us think about someone who has had to become flexible to fit the continual hardship of their circumstances – reflected in the physical properties of a soft clod of clay. It is then pleasantly surprising that the clod sings about love in the most optimistic way. On the one hand, the clod’s optimism concerning love is deeply admirable, and the parallel structure used to present this speech alongside the pebble’s emphasises that optimism in the most appealing way. The clod states that love â€Å"builds a Heaven in Hell’s despair,† while the pebble states that it â€Å"builds a Hell in Heaven’s despite.† The clod speaks from the context of a hellish existence that entails pain and suffering, and endows love with the capacity to transcend such an experience and create a heavenly existence of joy and happiness. The pebble, on the other hand, speaks from a comparatively heavenly existence and instead endows love with the capacity to corrupt that existence with the pain and suffering suggested by the word â€Å"Hell.† Our feeling that the clod is admirably optimistic ten evolves into a feeling that we too want and even believe that love will rescue and provide solace to this figure. Conversely, the parallel structure also helps to emphasise the pebble’s pessimism. The clod declares that â€Å"love seeketh not itself,† while the pebble answers that â€Å"love seeketh only self.† The phrases â€Å"not itself† and â€Å"only self† create a clear juxtaposition here of the two views of love. The first underscores it as essentially selfless, while the other underscores it as absolutely and solely selfish. Moreover, while the clod sings happily about how love â€Å"for another gives its ease† the pebble responds with how love â€Å"joys in another’s loss of ease.† The clod’s words suggest an action of willing self-sacrifice, while the pebble’s words suggest a selfish acquisition that leaves another diminished. Of course, the pebble’s view means that there is no hope for the clod and that love in fact provides no Heaven. Furthemore, the pebble’s assessment of love is deeply cynical and ugly. It is, however, true to both its own experience and that of the clod. The clod is â€Å"trodden† upon while the pebble is â€Å"of the brook.† We imagine a gentle and tranquil existence within the soft current of a stream. Traditionally, however, rivers also symbolise a journey from innocence to worldliness. The water represents the experience that flows over us during life, leaving us more aware. This experience has left the pebble implacable. We imagine someone who has become hardened from experience – and this is reflected in the physical properties of the pebble. Now the water is forced to bend around the pebble, just as the clod must bend around the feet of the cattle. This is a depiction of the world’s harshness and cruelty, and we cannot help but appreciate that it is the pebble’s assessment of love that more accurately reflects it. To conclude, perhaps the poem is as much about idealism and realism as it is about love. Love, after all, is subject to our tendency to be both idealistic and realistic. Ultimately though, it seems that the depiction of the world as harsh and brutal confirms a negative view of love as equally harsh and brutal. At the very least, the poem encourages us to be ambivalent of love and not suppose it to be a kind of saviour capable of transcending all.

Harriet Tubman s Original Birth - 2119 Words

Harriet Tubman, an African American slave during the early 1800s, believed she deserved to be treated with respect and have a better life. What stopped her were her surroundings, she saw others like her who were treated like a piece of trash on the side of a road and wanted them to have a better life as well. Harriet Tubman’s many contributions as the â€Å"conductor† of the Underground Railroad and a civil rights activist helped many African Americans thrive. Harriet Tubman’s original birth name was Araminta â€Å"Minty† Ross but she changed it after she freed herself from Maryland. Some people were curious as to where she had thought of the name â€Å"Harriet† they came to the conclusion that it was to honor her mother, and because she had gotten†¦show more content†¦He ended up in the store that Tubman was at. The slave was trying to escape the general store because he was trapped in the tiny store, but the slave’s overseer blocked the door way. As the overseer blocked the door he commanded Tubman to help tie the slave down but she refused knowing that it was wrong to help capture an African American man going through the same hardships as her and knowing that he must have suffered as much as she did. As she was refusing the slave broke free and ran yet again, the overseer had gotten angry and threw a heavy metal object toward the slave but missed and hit Harriet Tubman in the head. â€Å"Tubmanâ₠¬â„¢s early act of defiance against the overseer and the system he represented served to strengthen her resolve that she would one day attempt her own flight to freedom.† (National Women’s History Museum par. 1). She would not let her â€Å"sleeping spells† get in her way for what she was going to do, but that hit in the head gave her a motivation to fight for freedom for all African Americans slaves. As many people in the world, Tubman had wanted to get married and have a family. Harriet Tubman had met John Tubman in 1844 and was granted permission to marry him. â€Å"By the laws of the slave-holding states, she is still enslaved†¦until the passage of the Fugitive Slave Act, in the free states she can live a free life.† (Lowry 151). He was a free African American although if they decided